BIGADDA, part of the Reliance ADA group, is the largest and the fastest growing web and mobile Indian social networking site. BIGADDA.com enables networking based on Individuals (Friends and Friends of Friends) and Interests (self-expression by Create - Upload - Share of Videos, Photos, and Music. Some of the features of this Youth destination include Blogs and Scribbles, which help the users express, comment and connect, ADDAs (communities) - all of these catering to one of the most important needs of the youth today - 'Identity Creation' and 'Self Expression'
What sets BIGADDA apart from other networking sites is that it has community and social media drivers which are relevant and important to the Indian Youth. The rationale being that the target audience looks upto these as inspirations and influencers. BIGADDA spans the genres of communities (Addas) like sports, fashion, photography, books, art, apart from just music and movies. It does not focus only on one genre, thereby making it a site catering all tastes and interests across categories.
As per the brand promise "LET'S CATCH UP", BIGADDA brings in the Indian youth across all genres, seamlessly through the ethos of Indian values and the pride of being Indian.
Link: http://www.bigadda.com/
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